DEVILS ARE HERE
CAMPAIGN SHOOTING
„ THE GREATEST TRICK THE DEVIL PULLED WAS CONVINCING THE WORLD THAT THERE WAS ONLY ONE OF HIM.“
– CHARLES BAUDELAIRE
INSPIRED BY THIS QUOTE, FOR OUR SECOND RELEASE WE DECIDED TO GO THE OPPOSITE DIRECTION IN COMPARISON TO THE FIRST RELEASE.
DURING THE WHOLE CREATION / DESIGNING PROCESS THE OBJECTIVE WAS TO CREATE A VERY DARK VIBE, WHICH WAS ALSO THE TOPIC FOR THE CAMPAIGN SHOOTING WITH @DISTORTED_VISUALS WHO FELT THE VIBE AND CAUGHT IN ON CAMERA.
GOD SEES EVERYTHING – THE DEVIL DOES TOO.
KEEPING THIS IN MIND – BLENDING IN THE DEVIL’S EYE GAVE THE WHOLE DESIGN A DARK VIBE.
THE GOAL WAS TO GIVE OUR COMMUNITY FOOD FOR THOUGHT IN FORM OF A DARK VIBE COMING FROM OUR DESIGN.
„HELL IS EMPTY, ALL THE DEVILS ARE HERE“
– WILLIAM SHAKESPEARE